Precious Jewellery Metals Guide

Precious Jewellery Metals Guide

The choice of precious metals in your accessories is a reflection of your personal identity. Embrace the metal that resonates with you, whether it is the timeless allure of yellow gold, the boldness of rose gold, or the elegance of platinum.

This guide explores the most popular options as well as more unique choices to give you a full understanding of what is available.

The Metals

• Platinum - a rare, durable, and elegant metal prized for its lustrous finish and often used in high-end jewelry.
• Yellow Gold - the timeless classic hue, warm and traditional.
• White Gold - gold alloyed for a bright, cool, silvery tone.
• Rose Gold - gold with a bold, romantic pink hue.
• Silver - a classic, affordable metal offering a bright finish.
• Tungsten Carbide - an innovative, highly durable modern material for bold styles.

Understanding Gold and Karats

Gold in its natural state is soft, so it is reinforced with other metals to form an alloy that resists scratching and retains its luster through daily wear.

Purity is measured in karats out of 24. Pure gold is 24k, but its softness makes it impractical for everyday wear, so 9k, 14k, and 18k balance durability with gold content.